The Rolex GMT-Master, particularly the variants with the iconic "Pepsi" bezel – a vibrant red and blue ceramic insert – holds a legendary status in the world of horology. Its history is rich with variations, subtle changes, and a fervent following that drives demand and prices to stratospheric heights. This article will explore the Rolex "Pepsi" GMT-Master, focusing on the evolution of the reference numbers, the discontinued models, and the current market landscape, including pricing and availability. We'll delve into specific references like the 1675 and the 16710, highlighting the nuances that make each a collector's dream.
The Enduring Legacy of the Rolex Pepsi:
The "Pepsi" moniker refers to the two-tone bezel, reminiscent of the Pepsi-Cola logo. This striking design, paired with the GMT-Master's functionality – allowing the wearer to track two time zones simultaneously – cemented its place as a coveted timepiece. Its history is interwoven with Pan Am, the now-defunct airline that famously used the GMT-Master as part of its pilot's uniforms, further solidifying its image as a tool watch with a touch of jet-setting glamour.
Rolex GMT-Master Reference 1675: A Historic Piece
The Rolex GMT-Master reference 1675, produced from 1959 to 1980, represents a significant chapter in the watch's history. This 21-year production run saw several variations, making each example unique and highly sought after by collectors. These variations include different dial markings, hand styles, and bezel inserts. The early examples often feature a matte dial, while later iterations might show a glossy finish. The bezel inserts themselves varied in materials and color saturation, with some exhibiting a more faded or vibrant red over time due to UV exposure. Identifying these subtle differences is part of the allure for serious collectors, who meticulously analyze each detail to determine the specific year and production run of their 1675 Pepsi. Finding an original, well-preserved 1675 Pepsi is a significant accomplishment, and their value continues to climb steadily.
Rolex GMT-Master II Reference 16710: A Modern Classic
The transition to the GMT-Master II line marked a significant evolution. The reference 16710, produced from 1988 to 2007, introduced several improvements over its predecessors. This included a more robust movement, updated case design, and the introduction of a quick-set date feature. The "Pepsi" bezel remained a popular choice, and the 16710 Pepsi enjoys a devoted following. The 16710 Pepsi is often considered a more accessible entry point into the world of vintage Rolex GMT-Masters, although prices still remain substantial due to its desirability and discontinued status. Variations within the 16710, such as dial variations and minor case modifications, also contribute to its collectability.
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